Digital marketing consultancy. We help our clients grow their brands and scale e-commerce.

We help companies realize untapped opportunities of a multi-funnel approach to drive their online sales.

Leveraging industry tools we analyze our clients’ digital and e-commerce presence, product listings, and marketing campaign effectiveness. We use data, content, and best-in-class e-commerce strategies to develop their brands and drive sales on different marketplaces.

Every touchpoint is an opportunity to drive sales. Take advantage of them.

Amazon, Wal-Mart, Instacart, Facebook Marketplace, Overstock, Ebay are just some of the places where you can generate incremental sales. We work with clients to:

  • Understand what their most profitable channels are

  • What tactics are currently driving sales and what tactics are contributing to sales

  • Help clients optimize content, positioning, and reviews

  • Leverage first and third-party data sources to improve ROAS

  • Develop atribution models to understand future impact of both offline and online channels on awareness, consideration and sales

  • Manage media campaigns - with their agencies or directly with clients.

Services

  • Digital brand development

  • Data analytics and modeling

  • Creative content development

  • Strategy

  • SEM/SEO/Paid Social

  • E-commerce

Industries we focus on:

  • Healthcare industry is going through digital transformation. We help clients optimize digital presence, analyze campaign performance and drive appointmnets.

  • Market for highly specialized jobs is extremely competitive. We optimize listings, create content and drive efficient leads.

  • Ability to understand key drivers of a decision-making process for a customer drive performance outcomes and increase size of every purchase.

  • Leveraging first-party data, we help clients deliver close-loop measurements and drive leads.

  • We leverage social channels and search to launch new products and drive e-commerce and ticket sales.

Meet the Team

  • Yuriy Boykiv

    CEO

    A dynamic, innovative, and engaging executive with demonstrated success in driving client’s year-over-year growth and profitability. He excels at crafting holistic business solutions to increase clients’ market share and customer engagement.

    Prior to Fortem, Yuriy led one of the top media agencies in the world managing clients from over 12 different industries.

    Over the course of his career, Mr. Boykiv has influenced institutions in the areas of digital strategy, merger & acquisitions, business transformation & restructuring, venture capital, portfolio management, competitive analysis, and board and media relations. Yuriy holds an MBA from Pace University and an OPM degree from Harvard Business School.

  • Ioannis Papadopoulos

    HEAD OF DATA, ANALYTICS AND MODELING

    A strategic and innovative professional with 15+ years of experience leading data-driven analytics engagements, driving new business development, and translating data into vision, insights, and recommendations. Recognized for developing data and analytics solutions focused on targeting, measurement, and optimization, driving omnichannel digital transformation strategies, and maximizing business growth. A senior leader with a proven track record of building client relationships, as well as leading and empowering high-achieving global analytics teams. Broad-based experience covering multiple industries, including financial services, fashion, automotive, retail, consumer goods, insurance, healthcare and pharma. Proficient in Python, SAS, SQL, Tableau, and MarTech & AdTech technologies.

  • Matt Lederman

    HEAD OF DIGITAL AND E-COMMERCE

    A digital marketing professional who has spent the last 7 years building tailored online strategies for over 100 different accounts. Most recently, Matt has been working for a major international marketing agency leading their paid search and e-commerce efforts.

    Matt's knack for finding answers in a sea of data to help drive the right solutions is what has made him so valuable for the companies he's been able to help grow.

  • Howard Roberts

    Howard Roberts

    VP, STRATEGY

    Howard worked as a strategic planner for 30 years in some great advertising agencies in Paris, London and New York – Publicis, TBWA, Bartle Bogle Hegarty, St Luke’s, Saatchi & Saatchi and Grey – defining and refining the heart of all kinds of brands and helping them express their soul.

    Howard is a Brit by birth, but a New Yorker in spirit.

  • Edward Ziskin

    CREATIVE DIRECTOR

    Eddie is a creative director with over 20 years of experience.

    Half of his career he spent supporting large corporations, such as Macy’s and Bloomingdales developing and enhancing their e-commerce presence. Most recently he dedicate his time to working with companies in the growth stage and DTC brands where he could be a true partner in their success.